As per a study by Nielsen, less than 50% of all trade promotions are unable to increase sales growth despite the fact that retailers that leverage digital marketing are witnessing 2.5x-3x lifts in vital performance metrics - thanks to exponential improvements in marketing initiatives.
Yes, the battleground for customer growth is indeed online. But the basics of trade & marketing are still the same.
Manufacturers still need to differentiate their products by creating a buzz before anything hits the shelf. They still must deal with an incredibly distracted audience with diverse priorities.
Wholesalers and distributes are still driven by profit margins and go all out to make sales happen. Retailers still want to do just that AND provide a superior customer experience.
And, trade marketing is still the missing link that completes the chain of sales partners and determines its business outcome.
As game changing, success-oriented mavericks, AZ realizes that there is much more to trade marketing than selling a product that can again be resold.
It is about empowering product makers to make their product more attractive to retailers, wholesalers and distributors – and helping all of them reap massive profits.
To this end, we:
In an era where even a slight deviation in either direction can be the difference between success and failure, the need of the hour is to bolster promotion strategies using calculated foresight. We leverage fault-proof category management principles to optimize your product offering.
Trade marketing is unique in its ability to build and sustain relationships with important supply chain contacts. Building on this, we make sure this reads well into the future of your products.